Thesis: Marketing Mix Analysis – Four Seasons Hotels & Resorts

Sample Thesis Paper

Four Seasons Hotels & Resorts is a multinational chain of resorts and hotels with operations across the globe (Four Seasons Hotels and Resorts, 2009). It functions through coordination with real estate owners and developers. The purpose of this paper is to analyse the Four Seasons Hotels & Resorts for its current Marketing Mix and to establish whether it is one that caters adequately to its consumers.

Thesis Paper: Marketing Strategies of Coca Cola

Sample Thesis Paper

Coca Cola owns over 2,800 beverages around the world and has established itself as one of the pioneers of marketing in the industry (The Coca Cola Company 2008). The prime brand is Coke that is one of the few brands in the world that can boast of having the highest brand recognition and the numerous other brands that Coca Cola has have been serving to satisfy pallets in local terms for decades now. However, a fact that Coca Cola has learned with time is that it is more productive to exercise diversity in an existing brand rather than invent, market and establish a new one. Examples of these include New Coke and C2 which yielded outcomes completely off the mark.

Thesis: Modern Day Casinos

Sample Thesis Paper

Modern day casinos provide a multitude of services to their customers. These services range from basic gaming to hotel accommodation and fully fledged restaurants. Casinos are moving on from the point where they were once considered to be places where a person could rely on his luck and are steadily becoming epicenters of entertainment. Modern day casinos do not merely offer a multitude of services but choose to do so in a manner such that their clients become loyal to them.

Thesis Paper: Modern Day Retail Marketing

Sample Thesis Paper

Introduction
Retail Marketing has become one of the most commonly found forms of marketing in the modern day marketing scenario. It allows the retailers to establish a strong relationship with the consumers and it allows the consumers to acquire the knowledge that they require about the goods and services that they desire.