Thesis: Importance of Brand Loyalty

Sample Thesis Paper

The development of Brand Loyalty allows manufacturers to draw consumers away from competing brands and increase purchase trends for their own brands (Zeithaml, Rust and Lemon 2001). However, brand loyalty has two-fold effects since it is very likely that once a customer has developed loyalty towards a brand, the loyal customer will suggest the same brand to a prospective customer (Timm 2007).

Assignment on Training Plans for Employees

There are several standardized training events in large organizations that are required annually or biannually. One of these is often sexual harassment. For this assignment, write a training plan for all employees in your firm to educate and develop their awareness of sexual harassment and understanding of legal and organizational policies. Be sure to include training aspects of planning, design, implementation, and evaluation.