Thesis: Purpose of Retail Marketing

Sample Thesis Paper

Generally, retail marketing allows the retailer to eliminate marketing costs that the retailer would otherwise have to incur in case the retailer decided to hire e third party carry out marketing techniques for the retailer. It allows the retailer to establish credibility with the consumer because of the direct interaction between the consumer/prospective consumer and the retailer that retail marketing incorporates. Retailers generally use retail marketing as a tool to make their consumers feel as comfortable as possible with the goods and services that they have to offer. Retail marketing serves to allow the consumers to observe the retail outlet through a perspective that encourages them to make a purchase from the retail establishment (Liljenwall 2004). It is for the same reason that retail marketing incorporates a significant amount of communication on the part of the retail marketer in order to educate the consumers and the prospective consumers about the goods and services that the subject retail outlet has to offer.

Thesis on Benefits of Diversity in Teams

The rewards of team diversity are about more than tapping a wider pool of expertise. They can not always view the world in the same way as the team arrives from diverse cultures , religions, countries, races and ethnicities. In numerous ways, this enhances your business:

  1. Greater imagination is created by various cultural viewpoints. Bring many workers together who see the world in different ways, and better ideas can be created by the team.
  2. Diverse groups are more likely than assumptions to work from evidence. They are often more likely to spot where other participants function with prejudice instead of facts.
  3. Companies that have greater ethnic and gender equity in management also achieve a higher rate of return.
  4. Getting representatives with the relevant ethnicity on the team offers the business a clearer viewpoint on local regulations, customs, language and the competitive environment if you want to enter overseas markets.
  5. Getting staff members who are comfortable with other backgrounds on the staff will stop using words or photos that annoy the target group inadvertently.
  6. Similarly, gender balance in departments before the ad campaign is launched will make it easy to spot advertisements that are racist or condescending to women.
  7. Companies that emphasise organisational team diversity will improve employee satisfaction. They are also attractive to new workers, particularly younger ones who have been accustomed to diversity for the rest of their lives.

Gender Diversity in Teams

Growing the number of women in positions of team leadership often provides advantages. For other women in the team, female executives act as role models and mentors. They rely more on recruiting data-driven options and also search for quieter, less-showy talent to hire or encourage.
This will all show itself to be self-reinforcing. If team members see women in management roles on a regular basis, that shifts their view of who can lead and what women are capable of.

Thesis: Corporate social responsibility in mass media

Sample Thesis Paper

With regard to the question asked to evaluate the perceived frequency with which consumers hear about corporate social responsibility in mass media, it was observed in the case of Qatar that none of the consumers chose to state that they always hear about corporate social responsibility in mass media which came as no surprise sixty one percent of the respondents chose to state that they never hear about corporate social responsibility in mass media. Only four percent of the respondents stated that they frequently hear about corporate social responsibility in mass media whole twenty seven percent of the respondents said that they seldom hear about corporate social responsibility in mass media. Seven percent of the respondents chose to state that they only occasionally hear about corporate social responsibility in mass media in the case of Qatar.

Thesis: Integration of Corporate Social Responsibility

Sample Thesis Paper

The reason because of which this example has been chosen to highlight is because Qatar Airways operates in a manner such that its operations span over eighty destinations and the integration of Corporate Social Responsibility on a level such as this serves to prove that the measures being carried out are on an extensively broad level and are meant to have an effect on the same level.