Sample Thesis Paper
The majority of the Hobbs customers are located in London as however the company has significant customers in Ireland and the rest of the UK as well. The marketing plan depicted below however is targeted towards the current and the prospective customers of the company in Birmingham.
The Mosaic for Birmingham depicted that fashion consumers in the region are very versatile with people taking cues for their seasonal fashion trends from those generated by the Milan, Paris and the New York fashion weeks. The customers are highly influenced by the fashion trends generated from these fashion capitals of the world and seek to go to retailers that can provide such fashion to them in an accessible and more affordable manner. These target markets are dominated by the South Asian Families, settled Majorities, Upper Floor families and urban youth and professionals.