Sample Thesis Paper
Four Seasons Hotels & Resorts is a multinational chain of resorts and hotels with operations across the globe (Four Seasons Hotels and Resorts, 2009). It functions through coordination with real estate owners and developers. The purpose of this paper is to analyse the Four Seasons Hotels & Resorts for its current Marketing Mix and to establish whether it is one that caters adequately to its consumers.Marketing Mix Analysis Overview Based in Canada, Four Seasons’ foundations can be dated back to 1960 with Canadian businessman Isadore Sharp. Currently, Four Seasons has operations across the world and is considered to be one of the top luxury hotels in the world. Four Seasons is known across the hotel industry for its lavish standard of service and its high class hotels. Four Seasons currently has hotels across The Americas, the Asia Pacific regio and Europe as well as in the Middle East and Africa. The most appropriate way to analyse the Marketing Mix for this company would be to evaluate it for its strategies in price, promotion, place and product classifications (Stone, 2001). The purpose of this analysis is to determine the standing of the Four Seasons Hotels & Resorts in the hotel industry as well as to establish a thorough understanding of the manner in which a brand has to position itself in the market, price its product range, promote its products and services, and place itself in the industry in order to ensure that it is one that provides an adequate blend of products and services to its consumers. The Four Seasons Hotels & Resorts has been selected as the subject of this research in light of its perceived position in the industry and its global presence.