Spector uses the Lewin’s theory of organization to elucidate on the woes that befell the Bookshop. The first stage entails unfreezing which implies an examination and assessment for the growing need for change. In the light of concord bookshop, among other areas that required change included the stiff competition that was faced by the booksellers in the internet.
At this phase, the manager ought to identify the areas within the organization that require change. It is imperative that employees clearly understand the reason for change and its inevitability. Besides, they must de-learn the previous ways of working and drop old skills.