Sample Essay

Much has changed since the Kennedy reign. Although he had a number of advantages that the presidents today lack, he still faced many difficulties. The public has become more informed and no longer holds as common an opinion on foreign policy as it was in the recent post World War II years, thus making it difficult for the president to know the nature of public opinion.

The press itself has changed since then while television news has taken up a much more prominent role. In the absence of domestic criticism, the president clearly dominates television news coverage. But in conditions of internal policy debate and strong domestic criticism, the pressure builds on the president. Although the nature of media has changed, this alone is not responsible for the increased public relations challenges faced by presidents today. The society has also undergone changes since the Kennedy years and contributes its share to these challenges.

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