The report on internet advertising suggests that internet, videogames and TV distributions will be the fastest growing segments of global entertainment and marketers would love to market their products through these mediums. The growth of online and wireless technologies has resulted in the growth of this medium and in the next five years these mediums would be considered as key mediums of advertising.
The head of entertainment and media practice at PVC Phil Stokes stressed on the point that UK can be considered as one of the largest entertainment market in Europe, Africa and the Middle East. He believes that digital and wireless spending and growth in the technological industry has brought enormous growth in the internet advertising arena. However, researchers are focusing on the point that this migration from conventional formats to digital mediums is depicting a negative impact on consumers and on the revenue streams of conventional mediums.