Aside from these real risks there are also a number of perceived risks on the part of the consumers in terms of online shopping. The main types of perceived risks include product risk, security risk and privacy risk. Product risk encompasses poor decision making on the part of the consumer which may impact the price or the performance of the product.
The second perceived risk is involved with security issues of the internet and the trust factor that is required in order to employ its use. The main reasoning behind this perception is due to fears of credit card fraud. The third and final risk perceived by consumers by the risk of revealing too much information about themselves leading to instances such as identity theft. Such risks are not uncommon and not unfounded within this medium (Becker p.326-27, 2008).