Essay: Promotional Mix of The Four Seasons Hotels & Restaurants

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Sample Essay

The Four Seasons Hotels & Resorts carrys out its promotional activities through its website and through the placement of advertisements in different travel and lifestyle magazines. Generally, the Four Seasons Hotel & Resorts also make use of mass television campaigns in regions where an event of international relevance is taking place. It is imperative to highlight at this point that the central objective of its promotional mix remains to cater to and to gain acceptance across financially affluent travelers.
Based on the analysis presented above and the numerous aspects of the Four Seasons Hotels & Resorts encountered in the research carried out in the process of the composition of this paper, it is reasonable to conclude that the Four Seasons Hotels & Resorts is a member of the Hotel Industry that relies extensively on its staff to maintain its image and position in the industry. It is one that gives an extensive degree of relevance to the reservation process and also stresses on the significance of the tangible and intangible constituents of its service. The Four Seasons Hotels & Resorts are designed in a manner so that the pricing of the service has to be maintained at levels where only the members of the upper class can access the services. Another aspect uncovered during the research was that the Four Seasons Hotels & Resorts chooses to position itself in the market so that it can appeal to frequent travelers in the business industry. The Four Seasons Hotels & Resorts frequently chooses to highlight services that can cater to the travelling business man and in this regad, frequently fashions its apparent outlook in a manner so that it can appeal to businesses and the corporate class that actively engages in the carrying out of significant seminars, meetings and other similar corporate events.

The Four Seasons Hotels & Resorts carrys out its promotional activities through its website and through the placement of advertisements in different travel and lifestyle magazines. Generally, the Four Seasons Hotel & Resorts also make use of mass television campaigns in regions where an event of international relevance is taking place. It is imperative to highlight at this point that the central objective of its promotional mix remains to cater to and to gain acceptance across financially affluent travelers.Based on the analysis presented above and the numerous aspects of the Four Seasons Hotels & Resorts encountered in the research carried out in the process of the composition of this paper, it is reasonable to conclude that the Four Seasons Hotels & Resorts is a member of the Hotel Industry that relies extensively on its staff to maintain its image and position in the industry. It is one that gives an extensive degree of relevance to the reservation process and also stresses on the significance of the tangible and intangible constituents of its service. The Four Seasons Hotels & Resorts are designed in a manner so that the pricing of the service has to be maintained at levels where only the members of the upper class can access the services. Another aspect uncovered during the research was that the Four Seasons Hotels & Resorts chooses to position itself in the market so that it can appeal to frequent travelers in the business industry. The Four Seasons Hotels & Resorts frequently chooses to highlight services that can cater to the travelling business man and in this regad, frequently fashions its apparent outlook in a manner so that it can appeal to businesses and the corporate class that actively engages in the carrying out of significant seminars, meetings and other similar corporate events.

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