SiteCatalyst is for the professionals who rely extensively in their internet based presence to operate their businesses. SiteCatalyst is an iPhone based application that was developed by Omniture, an online business optimization solutions provider (Omniture, Inc., 2008). The application functions in coordination with the actual SiteCatalyst software developed for computer systems and it allows users to acquire a clear and comprehensive picture of the status and standing of the user’s website. In essence, the SiteCatalyst for iPhone provides access to Omniture’s SiteCatalyst. However, the SiteCatalyst for iPhone gives users the comfort of receiving periodic reports on their websites status and standing (Omniture, Inc., 2008). The reports are generated on minute-based criteria and assist the managers of the websites to assess the actual productivity of their website as opposed to any changes, edits and new or old posts on the website.An attribute of this application that makes it recommendable is the fact that Omniture performs frequent updates and enhancements in its services and applications; hence the SiteCatalyst for iPhone can be trusted to come through as a productive support and assistance system to website managers (Omniture, Inc., 2008). SiteCatalyst also serves to provide website managers to receive extensive real time online marketing strategies to develop their business. The SiteCatalyst for iPhone application allows users to develop strategies to increase the success of their online presence through analysis of the success metrics that are most crucial to them (Omniture, Inc., 2008). Unlike traditional internet presence assessment software and applications, SiteCatalyst does not limit itself to identifying the sources through which internet users reach their website but also plays a crucial role in identifying sinks through which users leave their websites.