The establishment of the research methodology is perhaps one of the most crucial stages of a research (Goddard and Melville 2004). This is because of the fact that the research methodology not only serves to determine the forms of data that the research shall make use of during the course of the study but also serves to establish the sources of data through which the data shall be extracted (Ketchen and Bergh 2006). It is therefore imperative for a research methodology to be one that is adaptable and supportive of the nature of the research and the types of variables that the research incorporates. Hence the research methodology of a research serves as a prime determinant of the authenticity of the research.
The research methodology also provides an insight into the functioning of the research and the logic behind the derivations and inferences that the research comes to a conclusion upon (Kothari 2008). Similarly, it is commonplace to find a research methodology addressing multiple areas of the research.
Considering the complexity and significance that a research methodology holds for a research, it comes as no surprise that a significant degree of concern has been given to the development of concrete and well formulated research methodologies (Kumar 2008). These research approaches can be fundamentally classified into two approaches. The first approach is referred to as the qualitative approach and the second approach is referred to as the quantitative approach.
The qualitative approach is one in which the research deals with data in which the variables of the research are fundamentally descriptive (Kumar 2008). The qualitative research is generally adopted as the prime research approach in cases where an exploratory analysis has to be carried out. It is therefore common to see extensive elaboration in a qualitative research.