Tag: Dissertation

Thesis: Early Philosophy of Customer Loyalty

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Sample Thesis Paper

Customer loyalty is now recognized as being undisputedly necessary for an organization if long-term success is to be achieved. A concept that prevailed to quite an extent in earlier years of development of the corporate environment was that product price and quality were the only two prime factors that were to be considered to hold any degree of significance if a product was to be a success (Barlow 2009).

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Thesis: Downfall of the Roman Republic

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Sample Thesis Paper

It is also believed that it was the internal division that led to the eventual downfall of the Roman Republic; the internal division that led to the establishment of the Byzantine Republic and to the isolation of the other half in Italy. The Civil war of the 1860’s were results of internal turmoil that led Lincoln to express that a house divided against itself cannot be expected to last long (Abraham Lincoln Online, 2007). Very similarly, the internal conflicts in Rome led to the generation of an internal division in Rome. The political instability that ensued as power moved from one Roman emperor to another led to the development of ad hoc decisions that led to the generation of unstable outcomes.
If one was to analyze the specifics that led to the downfall of the roman republic and gain an understanding of the core of this paper, the following factors can be considered to be of prime importance concerning the downfall of the Roman Republic:

Thesis: Establishment of Brand Loyalty

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Sample Thesis

Branding is perhaps one of the most important areas of all the areas that have a direct influence upon customer loyalty. This is so because the establishment of brand loyalty in a customer towards a particular brand is no less than the customer becoming an advocate for the brand and the affects of this particular genre of customer loyalty is one that does not have only immediate affects but also spans the long-term relationship of the customer with the brand. The development of brand loyalty is imperative to the success of a business as can be seen in the example of Debenhams UK. Debenhams UK supports a large number of varying brands but masters the art of brand management and has therefore seen much progress during its process of evolution.

Thesis: Importance of Customer Loyalty

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Sample Thesis Paper

John Calkins and Catherine (2004) states that though brand loyalty originates from the development of customer satisfaction that a certain brand provides, this in turn leads to growth for the business. Customer loyalty is essential to a brand because in the modern day world of aggressive marketing and information technology driven corporate environment, consumers become more aware of their options than they previously were. The modern day consumer is one who is swift in his/her evaluation of alternatives and in certain cases, just as swift in switching from one brand to another.