Tag: Dissertation

Thesis: Importance of Brand Loyalty

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Sample Thesis Paper

The development of Brand Loyalty allows manufacturers to draw consumers away from competing brands and increase purchase trends for their own brands (Zeithaml, Rust and Lemon 2001). However, brand loyalty has two-fold effects since it is very likely that once a customer has developed loyalty towards a brand, the loyal customer will suggest the same brand to a prospective customer (Timm 2007).

Thesis: Early Philosophy of Customer Loyalty

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Sample Thesis Paper

Customer loyalty is now recognized as being undisputedly necessary for an organization if long-term success is to be achieved. A concept that prevailed to quite an extent in earlier years of development of the corporate environment was that product price and quality were the only two prime factors that were to be considered to hold any degree of significance if a product was to be a success (Barlow 2009).

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Thesis: Establishment of Brand Loyalty

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Sample Thesis

Branding is perhaps one of the most important areas of all the areas that have a direct influence upon customer loyalty. This is so because the establishment of brand loyalty in a customer towards a particular brand is no less than the customer becoming an advocate for the brand and the affects of this particular genre of customer loyalty is one that does not have only immediate affects but also spans the long-term relationship of the customer with the brand. The development of brand loyalty is imperative to the success of a business as can be seen in the example of Debenhams UK. Debenhams UK supports a large number of varying brands but masters the art of brand management and has therefore seen much progress during its process of evolution.

Thesis: Purpose of Retail Marketing

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Sample Thesis Paper

Generally, retail marketing allows the retailer to eliminate marketing costs that the retailer would otherwise have to incur in case the retailer decided to hire e third party carry out marketing techniques for the retailer. It allows the retailer to establish credibility with the consumer because of the direct interaction between the consumer/prospective consumer and the retailer that retail marketing incorporates. Retailers generally use retail marketing as a tool to make their consumers feel as comfortable as possible with the goods and services that they have to offer. Retail marketing serves to allow the consumers to observe the retail outlet through a perspective that encourages them to make a purchase from the retail establishment (Liljenwall 2004). It is for the same reason that retail marketing incorporates a significant amount of communication on the part of the retail marketer in order to educate the consumers and the prospective consumers about the goods and services that the subject retail outlet has to offer.