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Tag: Dissertation
Thesis: Corporate social responsibility in mass media
Sample Thesis Paper
With regard to the question asked to evaluate the perceived frequency with which consumers hear about corporate social responsibility in mass media, it was observed in the case of Qatar that none of the consumers chose to state that they always hear about corporate social responsibility in mass media which came as no surprise sixty one percent of the respondents chose to state that they never hear about corporate social responsibility in mass media. Only four percent of the respondents stated that they frequently hear about corporate social responsibility in mass media whole twenty seven percent of the respondents said that they seldom hear about corporate social responsibility in mass media. Seven percent of the respondents chose to state that they only occasionally hear about corporate social responsibility in mass media in the case of Qatar.
Thesis: Integration of Corporate Social Responsibility
Sample Thesis Paper
The reason because of which this example has been chosen to highlight is because Qatar Airways operates in a manner such that its operations span over eighty destinations and the integration of Corporate Social Responsibility on a level such as this serves to prove that the measures being carried out are on an extensively broad level and are meant to have an effect on the same level.
Thesis: Purpose of Retail Marketing
Sample Thesis Paper
Generally, retail marketing allows the retailer to eliminate marketing costs that the retailer would otherwise have to incur in case the retailer decided to hire e third party carry out marketing techniques for the retailer. It allows the retailer to establish credibility with the consumer because of the direct interaction between the consumer/prospective consumer and the retailer that retail marketing incorporates. Retailers generally use retail marketing as a tool to make their consumers feel as comfortable as possible with the goods and services that they have to offer. Retail marketing serves to allow the consumers to observe the retail outlet through a perspective that encourages them to make a purchase from the retail establishment (Liljenwall 2004). It is for the same reason that retail marketing incorporates a significant amount of communication on the part of the retail marketer in order to educate the consumers and the prospective consumers about the goods and services that the subject retail outlet has to offer.
