Thesis: Placing Customer Loyalty before Customer Acquisition

Sample Thesis Paper

Research into customer purchase trends has also proven over time that the cost of acquiring a new customer and initiating the relationship and identity building process costs over five times more than it does to continue an already founded relationship with a former customer (Peck 1997). Of course, the figure varies from industry to industry, but it is important to note that this overall trend remains the same. If success is to be achieved, it is imperative for an organization to realize that potential migration is the primary threat to the company. Marketing gurus around the world now speak of the importance of the retention programs for the organization instead of the acquiring process as part of their CRM strategies (Gitomer 2005).

Thesis: Marketing Mix Analysis – Four Seasons Hotels & Resorts

Sample Thesis Paper

Four Seasons Hotels & Resorts is a multinational chain of resorts and hotels with operations across the globe (Four Seasons Hotels and Resorts, 2009). It functions through coordination with real estate owners and developers. The purpose of this paper is to analyse the Four Seasons Hotels & Resorts for its current Marketing Mix and to establish whether it is one that caters adequately to its consumers.

Thesis: Exercising Economical Measures in Casinos

Sample Thesis Paper

In order to handle issues such as these, a casino may choose to exercise rigorous economical measures to cut costs besides measures of the nature of those that have been mentioned above. Casino managers choose to form a boundary of operations in the form of an equation that they must keep balanced at all times. Whenever an issue is raised or a particular end needs extra channeling of resources, the casino managers opt for a solution that keeps the equation balanced so that the maintenance of any particular operation does not cause a compromise on the resources that are mandatory for the appropriate functioning of other operations.

Thesis: How and why the Roman Republic fell

Sample Thesis Paper

Over time, a large number of theories have been brought forth to explain the reason because of which the Roman Republic fell. This paper argues upon the hypothesis that the Roman Republic fell because had become weak and its political infrastructure had become frail.