Thesis: Bargaining Power of Customers for Tesco in US Market

Sample Thesis Paper

Respondents identified that consumers acquire power to bargain through the fact that food services allow them to access pre-cooked food. Sit-down restaurants were identified were identified by consumers as the chief reason because of which consumers manage to acquire bargaining power.

Consumers also acquire a small but significant degree of bargaining power through home-grown food products that decrease their reliance on retail establishments such as Tesco. Respondents considered fast food companies to be the key sources of consumer bargaining power. This served to signify that a key variable in the bargaining power of the consumer for the retail industry is the degree of growth and stability that the fast food industry observes. However, it can be surmised from the responses that the bargaining power of consumers remain moderate.

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