Thesis: The Competitive Environment

Sample Thesis Paper

The competitive environment for the company and the product is higher in the U.K. than in Japan. With companies like Budweiser, Heineken, Stella Artois, Corona, Cobra, Becks, and Carlsburg, it is facing serious international competition. Mean while in the Japan market, Asahi is facing competition from one competitor, Kirin, which has more products.

Meanwhile large corporations in the U.K are being sold out, like Carlsburg and Heineken bought S&N. they therefore face a serious competition in the U.K., this is in consideration that major breweries are opting to merge and sell out.

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