Thesis: Consumer Satisfaction Level for LG Mobile

Sample Thesis Paper

In response to the survey questionnaire with regard to the responses received for LG Mobile, the majority of the respondents believe that LG cellular phones are stylish and are priced reasonably. The majority of the respondents who answered for LG Mobile also expressed that LG Mobiles incorporate preferred features and are widely advertised. LG Mobile was also observed as one that exercises extensive promotional activities. However, a majority share of the respondents did not consider LG Mobile phones as ones that were complimented with excellent customer service or that were in the forefront of innovation and technology. Also, most of the respondents did not consider LG Mobiles to be highly user friendly. Nonetheless, the overall satisfaction level for LG Mobiles was observed to be of a positive nature.

In response to the responses received for the section of the survey questionnaire designed for consumers of Samsung Mobile Phones, it was observed that majority of the users of Samsung Mobile Phones considered Samsung Mobile Phones to be stylish and reasonably priced. The majority of the respondents expressed that Samsung Mobile Phones are equipped with preferred features and are in the forefront of technological development in their phones. It was observed that the majority of the respondents consider Samsung Mobile Phones’ marketing and promotional strategy to be one that is aggressive in nature and therefore incorporates wide advertisement.

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