Sample Thesis Paper
Customer Relationship Management (CRM) and Supply Chain Management (SCM) have become integral parts of modern day businesses and are often implemented in their fullest forms. These management strategies are unique since they tend to continuously evolve and provide businesses the opportunities and approaches to optimize their operations. While CRM allows businesses and organizations to carry out optimization and enhancement practices on the consumer front while SCM allows businesses to enhance and optimize their operations with their suppliers and distributors.Customer Relationship Management CRM has allowed organizations to develop relationships with their clientele that were previously unheard of. Through CRM, organizations now keep track of their consumer’s preferences and choices in order to develop their product and service range in a manner that is most suited to their consumers (Anderson & Kerr, 2001). The essence of CRM can be found in line with the fact that in order for an organization to survive and for a business to thrive in the modern day corporate world, it is of the utmost importance that the business develops an extensive realization of the necessity of continuous development and evolution. CRM comes into play at this point by allowing the organization to develop in a manner that is tailored to changing consumer trends and demands (Dyché, 2002). This way, not only does it become easier for an organization to maintain the current clientele but continuous collection and analysis of data pertaining to prospective clients also allows organizations to develop a picture of what the potential consumers require.