Sample Thesis Paper
Debenhams offers consumers an effective brand experience and it is for the same reason that Debenhams considered to be nothing less than a role model when it comes to brand development. By exercising efficient brand management, Debenhams makes quality and price to be attained in a balance. The wide range of products contributes notably to this factor. A fact that deserves mentioning at this point is that Debenhams not only provides international brands but also sports its own brand labels. Interestingly, over fifty percent of the turnover comes from its own brands (British Design Innovation 2003).Debenhams has made sure that it markets its own brands just as strongly and with just as much vigor as it does its prime brands. Debenhams places both genres of its brand distribution on the same scale of professionalism and constantly works to develop diversification and market development in its own brands.