Sample Thesis Paper
From the above discussion, we can concur that there is a significant degree of reinvention that is required in the case of Debenhams with respect to retail marketing. Debenhams may have been around for decades now but its success rate is beginning to show decelerations that can be attributed to a possible downfall of the retail giant. This downfall can be avoided only through the integration of a sizable change in its marketing strategy. Debenhams needs to stop concentrating on the larger picture and needs to take advantage of the many smaller elements that surround it. It can tailor each outlet to the region within which the outlet is present in order to make the outlet as welcoming as possible.Debenhams needs to increase the degree of coalition that it has with members of its value chain in order to decrease costs and needs to develop working relationships with other businesses which it can work with in order to bring about a multilateral increase in revenues. The current market stance with respect to its competition that Debenhams has is not working for Debenhams and it is essential for Debenhams to form allies in the market that it can use to regain its competitive advantage. Debenhams can form coalitions with businesses that do not pose as competition to Debenhams and can launch retail marketing campaigns with the help of the same.