Sample Thesis Paper
A number of varying replies were received in answer to this question since it was a completely open ended question and participants were free to mention the item of the element of their discretion. However, upon close observation, there were numerous similarities in the responses given be the participants. For instance, quite a lot of the participants wrote that they believed that Debenhams UK has an excellent collection under one roof. Quite a lot of the survey participants also stated that the variety in quality and price available makes shopping at Debenhams an extremely comfortable experience. Also, some of the participants took care to highlight the good image and the environment of Debenhams. The staff at Debenhams was also given credit to in this regard. However, the majority of the participants still continued to opt for variety in selection combined with comfortable price ranges of Debenhams to be the identity for it. The diverse portfolio and attractive layout, as the participants mentioned, made for a highly attractive departmental store to shop from.Only once a brand is unique can consumers be expected to reach a degree of brand loyalty where they become advocates of the particular brand. It is therefore essential that a brand has the attributes that can justify the brand’s status as a brand that deserves advocacy (Jill 2002).