Sample Thesis Paper

Customer loyalty is now recognized as being undisputedly necessary for an organization if long-term success is to be achieved. A concept that prevailed to quite an extent in earlier years of development of the corporate environment was that product price and quality were the only two prime factors that were to be considered to hold any degree of significance if a product was to be a success (Barlow 2009).

Modern day business however operates on a much different philosophy.  Producer and service providers now choose to lay stress upon the development and implementation processes of the development of long-term relationships with their customers. The reason for this change in focus is not merely changing customer trends (McCarthy 1997).

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