Sample Thesis Paper
Marketing is the most common phenomena used by business and industries to establish, run and explore its market. Middleton et al (2009, p. 21) cites American Marketing Association’s (AMA) definition “Marketing is the activity, set of institutions, and processes for creating communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.” In tourism, marketing is vigor for tourist destination and for whole tourism industry. “Marketing is the process of achieving voluntary exchanges between two parties” (Middleton et al, 2009). Practically it binds the demand and supply chain by trading offerings of destination to visitors. It is a vital linking mechanism between demand and supply, and is also important in growing tourism of country like Nepal in international market. More strategic marketing development plan is needed for Nepal Tourism and such strategic plan assists in developing tourism in Nepal.
Nepal spreading its area of 147,181 sq. km is also known as land of Himalayas where it consist 10 world’s highest peak including Mt. Everest, the highest peak and Kanchenjunga, the third highest peak of the world (CIA, 2011). Ancient cultures, numerous temples, monuments and multi activities like adventurous mountaineering to serene trekking through spectacular landscape has attracted 500,000 of visitors in average in 2009-2010 (CIA, 2011). Nepal is currently running the tourism promotional year “Nepal Tourism Year (NTY) 2011” (MTCA, 2011).