Sample Thesis Paper

From the Nokia and MTV case study, it important to note that the globalization plays a vital role in the success of a company. Through the four managerial functions, Nokia was able to successfully enter in to the global market and beats its rival.

It therefore calls for all levels of management to understand the global market and the changes that are taking place in the course of globalization. The management of Nokia realized, the changing customer needs, technological advancement, the effectiveness of utilizing young qualified personnel, having a clearly identified unique cultural besides using universal language. MTV failed to succeed in entering the global market because of the failure of the management to recognize and meet the needs arising in the global market due to globalization. It failed meet the global market challenges and eventually did not succeed.

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