Sample Thesis Paper
Entrance into the international markets can be made by exporting directly to the market, making use of possible domestic incentives. It could also be in the form of licensing abroad or acquiring strategic alliance with an established distributor or supplier. However, if the company wants to retain greater control, acquisition of a company or formation of a whole owned subsidiary may be the best option in terms of allowing greater autonomy in decision making.
Amazon is a company that enjoyed considerable growth since its inception and enjoys an international market of customers through its online store. The company now decided to go global with Amazon’s DRM-free MP3 digital music store. This is an important decision as it would expose the company to a whole new horizon of opportunities and risks (“Amazon to Begin International Rollout of Amazon MP3 in 2008.”).
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