Thesis: International Strategy Development

Sample Thesis Paper

Since the main focus of sales will be online, the company has the benefit of not having to make an alliance or acquisition of any companies as it is able to approach the international customers directly. It may need to operate a working relationship with an increased number of banks for online transaction but otherwise, since the point of sale is online, the company does not have to worry about the means of entering the international market.

The decision to go international may not have been that difficult for Amazon. It has a management that is not risk averse, as was shown by the experience during the dot com boom. Furthermore, it sells a virtual product and does not have to worry about production facilities. Since the company is aware of the nature of its clientele already, it does not have to worry too much about environmental scanning either.

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