Thesis: Introduction to Dell’s Value Chain

Sample Thesis Paper

“Dell is the largest computer-systems company based on estimates of global market share. It is also the fastest growing of the major computer-systems companies competing in the business, education, government, and consumer markets. Dell’s product line includes desktop computers, notebook computers, network servers, workstations, and storage products” (Kapuscinski, Zhang, Carbonneau, Moore, & Reeves, 2004).

Dell’s value chain is one that is highly customer centric. It functions by identifying the method through which the customer can be reach with a high intensity, frequency and cost-effectiveness. The value chain employed by Dell is one that is decentralized but functions with a central point of accountability for the components of the value chain. While the build-to-order approach has brought Dell recognition as a market leader and pioneer in value chain management, it has also proved how technology is brought together with the establishment of standards to develop productive business models.

By following this business strategy, Dell is able to provide its consumers with the best value for their money. Customization of the end product in itself is one of Dell’s basic attributes and when combined with increased value for money, the customer is able to receive tailored customer service and support following the customized end product. Therefore, the Dell’s value chain model not only initiates operations with the customer in perspective but also brings the process to a conclusion with the customer as the last member of the value chain. Dell’s value chain is one that reflects value chain strategies followed by companies such as Ford, Pixar and Microsoft (Roos, Ballow, & Thomas, 2005).

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