Thesis: Introduction to Tesco’s Expansion

Sample Thesis Paper

Tesco’s streak of expansion began in the 1990s and has since then seen Tesco successfully penetrate markets in over a dozen countries. In this regard, Tesco has not only been able to develop itself as a leader in food retail but also in the area of non-food retail. The central theme that Tesco follows in its global expansion strategy is to deliver itself to its international consumers in a manner such that it is available in its trademark quality but with an adaptation that makes the locals feel comfortable with it and suits their specific needs.

In order to do so, Tesco has always concentrated on attempts to localize itself for the convenience of its international operations and consumers. Through localization, Tesco is not only able to maximize cost saving but is also available to provide consumers in a region with the best in what is available in that region.

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