Sample Thesis Paper
Johnson Arabia’s foundations date back to 1976 in South Africa where the establishment of Johnson Crane Hire brought forth a company that has developed through decades of experience with the provision of offshore lifting solutions to a diverse variety of projects. One of the most recent expansions by Johnson Crane Hire came in 2004 in the form of Johnson Arabia in the Middle East which comes as a direct result of a joint venture between Murray and Roberts and the Kanoo Group. The purpose of the expansion of Johnson Crane Hire into Johnson Arabia was to allow Johnson Crane Hire to relieve its reliance on the South African Market through enhanced activities in crane trading and to capitalize on the development opportunities that came forth as a result of the venture underlying the expansion.
With its head quarters in Dubai, Johnson’s Arabia provides cranes and Aerial Work Platforms for lifting jobs that may pertain to fixing, cleaning or construction tasks. Johnson started functioning with hiring out only crane. Through their dedication and commitment in 2004 they launched their Aerial work platform department. Today Johnson has almost over 100 cranes and over 300 aerial work platforms with the total number of employees exceeding 250.
Johnson Arabia has taken part in projects such as the Mall of Emirates, the Burjuman Centre Extension, the Ibn Batuta Shopping Mall, and the Hatta Prison amongst others. Projects such as the Dubai Mall, the expansion of the Dubai International Airport, the Emirates Hangers and the Palm Jumeriah are only a few of the ongoing projects in which Johnsons Arabia is engaged in.
Major competitors of Johnson Arabia include Al Faris Cranes, Al Jaber Cranes and Rapid Access. Apart from the rivalry part because of the trust and faith customers have in Johnson Arabia they have a huge market share in the crane industry.