Thesis: Launch of Products by Kraft Food

Sample Thesis Paper

The reason as to why it is being emphasized that the company should launch its pod based coffee products now instead of later is to take advantage of the new phenomenon in the market while people are curious about the product and more likely to purchase it at least once to give it a try.

Moreover of the company delays it launch it will lose the early move and pioneer in the industry status with a possibility that its competitors can attain a better share of the competitive coffee market. Moreover the current customers of Maxwell House and Nabob can be captured by the competitors further decreasing the market share of the company if the company does not take the imitative to launch when the market for the pod based coffee product is still competitive.

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