Sample Thesis Paper
In response to the question pertaining to the kinds of obstacles faced by the company’s in the industry, it was observed that both Samsung and LG experienced intensive competition as one of the most significant obstacle in the industry. It was perhaps because of the same reason that both companies identified continuous innovation and market penetration measures as key success factors in the global mobile phone industry. Also, both companies expressed the necessity of the realization of changing consumer demand as an imperative element of success.
Samsung identified LG as its main competitor in the Korean market while LG identified Samsung and the KT Corporation as major competitors who were most innovative and competitive. Both companies expressed that they still have a long way to go to acquire the degree of market share that they desired.