Sample Thesis Paper
Market expansion strategies to global level have been made possible by the strong team work. The team work has been enhanced despite the fact that the key players come from different geographical locations. The idea of market expansion has been seen as a good way to marketing products over large areas. Kurtz (2008: 43) notes that globalization of the market ensures that the company in question has acquire competitive advantage over others in the same industry.
Market expansion to global levels has been deemed important in developing countries due to the low product penetration and low sales at local level. Bangladesh is one of those countries that have embraced the idea of expanding the market scope particularly in the pharmaceutical industry. Given that this country has been recognized as one of the most promising drug makers in Asia Pacific, it has been considered important to expand market to international levels (Lidstone and McLennan, 2000: 67).