Thesis: Marketing Mix of The Four Seasons Hotel & Resorts

Sample Thesis Paper

Product
The Four Seasons Hotel & Resorts serve to bring forth a convenience product in an industry that is charactrised by thresholds of comfort and expediency. The Four Seasons offers it consumers a product range that constitutes hotelling services as well as resorts and attempts to maintain a standard throughout its product range (Talbott, 2006).
Pricing

The Four Seasons Hotels & Resorts function in a manner such that the pricing is maintained on levels from where a reasonable profit can be acquired. It is known for its expansive human resource infrastructures and is therefore one that prices its products and services in a manner such that they can be perceived to be exclusive to a particular social class. In particular, the pricing is designed to cater to the members of the upper class.
Placement
Considering the fact that the Four Seasons Hotels & Resorts belongs to the hotel industry which is an extensively service based industry, there is a great deal of stress given to order processing and each reservation process is given a high level of consideration. It is essential to note that the Four Seasons gives a significant degree of relevance to personalizing its services for its consumers and it would therefore be reasonable to conclude that the central philosophy of the Four Seasons Hotels & Resorts maintains to be the satisfaction of consumers. The Four Seasons Hotels & Resorts makes extensive use of internet based advertising as well as engagement in marketing activities through travel magazines.

Please order custom thesis paper, dissertation, term paper, research paper, essay, book report, case study from the Order Now page.