Thesis: Marketing the Product line Extension of Colgate Palmolive

Sample Thesis Paper

It would be less risky to begin the marketing of the product in a selected region rather than to take the product on a full scale distribution spree without judging the response from a sample of the target population. Once the product has been deemed as potentially popular and appropriately acceptable with the sample then it can be put on for large scale manufacturing and can be made part of Colgate Palmolive’s current network of distribution to retailers and wholesalers.

Considering the fact that the choice in the purchase of consumer goods is influenced considerably by women, it would be practical to spearhead the promotional campaign by designing a brand image that appeals to women with children.

Colgate Palmolive is a well established and recognized name in the dental care industry amongst consumers. This recognition and credibility will play an undeniable role in the development of the brand image for the Colgate Palmolive Mouth Freshening Mint. The credibility of the Colgate Palmolive brand name will allow the Colgate Palmolive Mouth Freshening Mint to acquire a channel through which consumers can be educated about the product and shall also serve to assist in the selling of the product to the distributing agents in the distribution system used by Colgate Palmolive.

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