Thesis on McDonalds

Sample Thesis Paper

The company selected for the purpose of this study is McDonalds. The reason because of which selection has been made is because there is an extensive volume of data available on the company. Also, the company is operating globally and has done so successfully with decades of experience. This attribute will allow the study to take on a somewhat generic form and will not limit the scope of the applicability of the research carried out.
The fact that this company has been selected while keeping the availability of data in mind will also facilitate the researcher in finding authentic sources for the purpose of the research. The research performed will be based on making sure that any information used is from an authentic source. Wherever information and/or facts from external sources have to be used, the research shall stress on making use of authentic sources of information instead of concentrating on the quantity of sources used. This will allow the research to proceed by making use of authentic data to derive authentic inferences and conclusions. In the collection of information, the research shall refer more specifically to peer-reviewed publications and other similar sources. This paper will attempt to present an introductory discussion of the company.
“McDonald’s vision is to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that we make every customer in every restaurant smile. To achieve our vision, we are focused on three worldwide strategies:

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