Sample Thesis Paper
Individuals and creative directors believe that cinema has failed to capitalize the interest of out of home advertising. The cinema advertising focused on the younger demographic groups and this outdoor business reinvented in self with a digital and ambient twist. The target market of this mode of advertising was younger audience that spends an enormous time outside their homes. Cinema in today’s world is considered as one of the most sophisticated and attractive out of home media. In this medium the important point is that a well crafted commercial is getting a round of applause and because of that the brand becomes successful in both the short and the long run (Lipworth & Britain 1990). Researchers believe that the recall scores of this form of medium are huge and this can be treated as a profitable medium. Strong and successful brands in UK Pizza Hut, Woolworths and Ikea are using this medium. This medium is generally sold at a premium rates and it is quite equivalent to the cost per thousand of television rates. That is the reason why the cinema owners are benefitting from this medium and especially in UK a research suggests that the recall of this medium is eight times higher than Television. People remember brands that are advertised in this medium (Davies 2008).