Sample Thesis Paper
Pfizer Inc. is a New York based pharmaceutical company that was found in 1849 and currently employs well over ninety thousand employees around the world. Its acquisition of Wyeth Pharmaceuticals in 2009 has made it the largest company dealing in pharmaceutical products in the world. This paper shall attempt to present an industry analysis of the US Healthcare industry by implementing the Porter’s Five Force Analysis as present when perceived through the position of Pfizer Inc.
The rationale for this analysis lies under the fact that the pharmaceutical industry has been recording decreased revenues in the last few years and is expecting further decreases in revenues in light of growing generic substitution and closer monitoring of marketing channels by governmental bodies (PricewaterhouseCoopers’ Health Research Institute, 2009).