Thesis: Position of Amazon.ae

Sample Thesis Paper

Position

Internet based services such as amazon.ae is currently providing a successful blend of products and services that enable them to attract a wide range of consumers. They can position themselves in a manner that enables them to appeal to consumers from all segments and industries from the society.

Perhaps the one factor that contributes to this aspect the most significantly is that with the help of a single drop down menu, websites such as amazon.ae can direct the website visitors to the precise areas of the website where they can find their desired product, hence allowing amazon.ae to position itself in a manner that is somewhat compatible with as many consumer segments as possible.

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