Sample Thesis Paper
Once the retail marketing campaigns begin to yield results from the retail marketing strategies employed, it is suggested that Debenhams starts collecting customer feedback that they can then use as customer testimonials. These testimonials can then be printed on the brochures, flyers and similar marketing material that the retail marketer generates (McGoldrick 2002).
A brief observation of Debenhams is more than what an observer needs to note that Debenhams is not sporting any such measures at the moment. In contrast, Debenhams has chosen to rely entirely on its own presence in the market. It should be realized that customer testimonials have become essentially important in modern day retail marketing since they can not only encourage prospective consumers to explore Debenhams products but can also encourage current consumers to try out new Debenhams products that they were previously hesitant to try.
At this point, once the momentum begins to develop, retail marketers begin to participate more aggressively in activities that pertain to their industry. This allows them to establish their identity as the pioneers of retail marketing in their region. It is not uncommon to see successful retail marketers write articles for new comers in the retail marketing scenario in order to guide them towards successful retail marketing (Akehurst and Alexander 1996).