Thesis: Retail Marketing Strategy

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Sample Thesis Paper

A retail marketing strategy that is used by retailers more than often is the manner in which they arrange their products in their display window. Retailers often opt to place their products in a manner that makes them look appealing to the eyes of any prospective consumer who is otherwise busy window-shopping. But with regard to Debenhams, we can conclude that this is a strategy upon which Debenhams has gained a significance degree of expertise. In this case, Debenhams needs to keep its window display methodologies consistent but should realize that they are either falling short of their purpose or the methodologies that Debenhams is using in this regard are not the ones that it essentially requires in order to sustain itself against its immediate competition.
The business also has the option of forming a coalition of sorts with a business that is not in direct competition with it in order to develop packages that it can offer to its clients for promotional purposes. This will allow the business to not only familiarize with the immediate scenario that prevails in the market with regard to the acceptance of the target consumers to retail marketing. Consumers can be given free memberships or discounted memberships to a newsletter published by the local newspaper or any other body in which they can be given discount coupon for the store.

A retail marketing strategy that is used by retailers more than often is the manner in which they arrange their products in their display window. Retailers often opt to place their products in a manner that makes them look appealing to the eyes of any prospective consumer who is otherwise busy window-shopping. But with regard to Debenhams, we can conclude that this is a strategy upon which Debenhams has gained a significance degree of expertise. In this case, Debenhams needs to keep its window display methodologies consistent but should realize that they are either falling short of their purpose or the methodologies that Debenhams is using in this regard are not the ones that it essentially requires in order to sustain itself against its immediate competition.The business also has the option of forming a coalition of sorts with a business that is not in direct competition with it in order to develop packages that it can offer to its clients for promotional purposes. This will allow the business to not only familiarize with the immediate scenario that prevails in the market with regard to the acceptance of the target consumers to retail marketing. Consumers can be given free memberships or discounted memberships to a newsletter published by the local newspaper or any other body in which they can be given discount coupon for the store.

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