Sample Thesis Paper
One of the few primary factors that contribute towards building a customer trust in a brand is the refund and returns policy that the brand offers. This can be inferred from the fact visible in Table 5 that the Debenhams Returns and Refund Policy was also considered to be one of the few integrals that gave Debenhams its unique brand identity by almost eight percent of the survey participants.Debenhams has an efficient customer friendly Returns and Refunds policy. This returns and refunds policy is not only for consumers who make purchases in the store but also applicable for consumers who use Debenhams.com to make their purchases from the same (Debenhams 2008). Debenhams has outlined Returns and Refunds policy separately for varying natures of brands but the overall idea of the Returns and Refunds policy is to ensure that every customer who has fair reason can get a refund or a return upon showing the relevant documentation pertaining to the item that the return or refund is to be desired upon. The customer can easily and swiftly obtain a refund or a return on an item if the customer can present the required documentation that validates the purchase and the item has not been used/consumed/unsealed in any way as per the description of these terms described by the Returns and Refunds policy that Debenhams holds for the item.