Sample Thesis Paper
Screen Digest speculated in its report that revenue in the UK advertising industry was expected to fall by 8.4 percent this year. Screen Digest reported that probable causes for this decline were the withdrawal of investment by industries who are major contributors to the advertising industry. Marketer’s confidence was reported to be falling and Screen Digest was particular about stating that confidence in the UK advertising industry amongst the finance, retail and automotive industries has to be restored if the advertising scenario in the UK is expected to improve.
Screen Digest also stated that television based advertising could expect a 7.7 percent decrease this year and this decrease could take on a more harsh twist if audience fragmentation continued to increase. Stabilization can be expected no sooner than the beginning of the second half of the year since the first half is expected to be riddled with occurrences of advertisers and agencies taking advantage of the situation and increasing the intensity of their advertising campaigns even more in order to gain an edge on their competitors. The report hypothesized that the overall television advertising industry in Europe was expected to revive from this recession completely with the start of the London Olympics in 2012 (London 2012 Olympic and Paralympic Games 2008) and other similar events of international relevance such as the Football World Championship in 2010 (FIFA 2008).