Thesis: Social Environment in Japan

Sample Thesis Paper

The social and cultural environment in Japan is one where they appreciate a company and product that respects their needs. Since Asahi was able to break the cycle of every beer tastes the same, they have built a new culture in Japan, which has given them a competitive advantage over Kirin.

The political and legal factors in Japan are in favor of the Japan entrepreneurs. This is the contrast to the U.K. market where currently the beer market is on the decline due to the licensing Act in 2005. This has also made many brewing companies in the U.K. get into mergers, acquisitions, and take over.

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