Thesis: Strategy of Amazon.ae

Sample Thesis Paper

Strategy

In order to develop a concrete marketing, it is essential to follow the approach that pertains to the four P’s which elaborate upon the price, promotion, and product and positioning of the brand. These four allow the complete, concise and concrete analysis and determination of the strategy that a brand should be subjected to during its development and launching. It is for the same reason that the following paragraphs shall elaborate upon the possibilities that amazon.ae can implement in light of the introduction to amazon.ae that has been presented above.
Price

In terms of price, it is necessary to understand that amazon.ae is serving as a sales person or as a middle man for a wide variety of products, in this regard, it is essential that in order to avoid the occurrence of instances where website visitors who are potential website visitors choose to opt for another internet based service to buy the same products that amazon.ae has to offer (McGraw-Hill).
It is therefore essential that amazon.ae uses advertising space to generate the major part of its revenues and ensures that the products being offered on amazon.ae are of a price that the consumer does not feel inconvenient in any way (Sweeney). If a consumer finds a cheaper copy of the same book or a version of the same jacket at a lesser price at another online store, there will be almost no chances that the consumer will not opt to save money.

StrategyIn order to develop a concrete marketing, it is essential to follow the approach that pertains to the four P’s which elaborate upon the price, promotion, and product and positioning of the brand. These four allow the complete, concise and concrete analysis and determination of the strategy that a brand should be subjected to during its development and launching. It is for the same reason that the following paragraphs shall elaborate upon the possibilities that amazon.ae can implement in light of the introduction to amazon.ae that has been presented above.PriceIn terms of price, it is necessary to understand that amazon.ae is serving as a sales person or as a middle man for a wide variety of products, in this regard, it is essential that in order to avoid the occurrence of instances where website visitors who are potential website visitors choose to opt for another internet based service to buy the same products that amazon.ae has to offer (McGraw-Hill).It is therefore essential that amazon.ae uses advertising space to generate the major part of its revenues and ensures that the products being offered on amazon.ae are of a price that the consumer does not feel inconvenient in any way (Sweeney). If a consumer finds a cheaper copy of the same book or a version of the same jacket at a lesser price at another online store, there will be almost no chances that the consumer will not opt to save money.

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