Sample Thesis Paper

Social/cultural factors: Clarke, Bennison and Guy (1994) note that the consumers have turned to buying in bulk and one-stop purchasing. Tesco has responded to this by increasing the stock for non-food items.

Demographically, the society has also changed. The number of female in the job market has increased and fewer people prepare meals at home. The population has also become more sensitive to health issues and requires healthier, value added foods.  The consumers’ attitudes towards foods have also changed. To respond to these changes, Tesco has incorporated organic foods in its products portfolio and also accepts payment in form of cash or cheques.

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