Thesis: The Threat of New Entrants for Tesco in US Market

Sample Thesis Paper

The threat of new entrants into the US market in the area of large scale retailers was observed to be considerably low since most respondents reflected that the volume of investment required to enter the food retail market is currently considerably high as a result of the global economic recession.

Hence, any new entrants who are capable of entering the industry are those that are as vast in size as Tesco since the entry barriers are considerably high for small scale entrants. Certain respondents considered the threat of new entrants for companies like Tesco in the US market to be low while the entry and exit barriers for small scale city level retailers to be low on account of the fact that large scale retailers like Tesco generally choose to open stores in high volume regions.

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