Thesis: UK Advertising Market

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Sample Thesis

The report quoted head of advertising and author of the report Vincent Letang to state that the UK advertising market is being expected to remain in an overall slow down for the next few years and the growth rates that had been expected for this decade would not kick in for the coming four to five years. The report stated that it was not only in the UK but all across Europe that speculators had begun to see signs of the approaching slow down as early as the beginning of 2008, yet advertising went on without any precautionary measures. As a result, the slow down had begun to gain momentum by the third and the fourth quarter of 2008 and it was not long before broadcasters began to realize the momentum of the slow down with single digit drops severing off growth from the market.
As 2010 approaches, the advertising industry in the UK is expected to merely stabilize rather than the swift revival of the industry that several media owners are hoping for. After 2008, Screen Digest suggests that 2010 is expected to be another flat year with regard to growth in the industry and the worth of the media industry was reported to be no better than it was in 2007.

The report quoted head of advertising and author of the report Vincent Letang to state that the UK advertising market is being expected to remain in an overall slow down for the next few years and the growth rates that had been expected for this decade would not kick in for the coming four to five years. The report stated that it was not only in the UK but all across Europe that speculators had begun to see signs of the approaching slow down as early as the beginning of 2008, yet advertising went on without any precautionary measures. As a result, the slow down had begun to gain momentum by the third and the fourth quarter of 2008 and it was not long before broadcasters began to realize the momentum of the slow down with single digit drops severing off growth from the market.As 2010 approaches, the advertising industry in the UK is expected to merely stabilize rather than the swift revival of the industry that several media owners are hoping for. After 2008, Screen Digest suggests that 2010 is expected to be another flat year with regard to growth in the industry and the worth of the media industry was reported to be no better than it was in 2007.

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