Thesis: The Visual Identity of Macintosh Logo

Sample Thesis Paper

The elements used in the creation of this visual identity start with the basic shape of an apple which has a bite in it to differentiate it from other fruits. The rainbow colors on the apple have a horizontal sliced pattern. The lighting is simple but the colors are bright allowing them to be immediately recognizable and catch the viewer’s eye.

The visual identity of the Logo serves the company very well in this time of its development. It not only conveys the new and exciting technologies that were to be released by Apple in the coming years in terms of the Macintosh. It also conveys the color pallete that would be used in all the new computers it would release into the market. It was also immediately recognizable, allowing it to be used on almost any product they created.

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