Thesis: Wal-Mart Offers Priced-Based Competition

In able to eliminate this threat, Wal-Mart had to come up with a strategy that would put them back on the German market map. Wal-Mart main strategy in dealing with such kind of problems has always been to use its major competitive-device; this is the price-based competition (Fernie & Arnold, 2002).

The company applies this strategy through its everyday low prices across the various categories of products that it deals with. Thus, by bringing the prices for their products a notch, this company was able to capture the markets which at some point had proved to be somewhat elusive. They gained the customer’s favor by doing so and within a short time the company became the customer’s favorite giving them that advantage that they sought so hard.

Please order custom thesis paper, dissertation, term paper, research paper, essay, book report, case study from the Order Now page.