Thesis: Early Philosophy of Customer Loyalty

Sample Thesis Paper

Customer loyalty is now recognized as being undisputedly necessary for an organization if long-term success is to be achieved. A concept that prevailed to quite an extent in earlier years of development of the corporate environment was that product price and quality were the only two prime factors that were to be considered to hold any degree of significance if a product was to be a success (Barlow 2009).

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Thesis: Establishment of Brand Loyalty

Sample Thesis

Branding is perhaps one of the most important areas of all the areas that have a direct influence upon customer loyalty. This is so because the establishment of brand loyalty in a customer towards a particular brand is no less than the customer becoming an advocate for the brand and the affects of this particular genre of customer loyalty is one that does not have only immediate affects but also spans the long-term relationship of the customer with the brand. The development of brand loyalty is imperative to the success of a business as can be seen in the example of Debenhams UK. Debenhams UK supports a large number of varying brands but masters the art of brand management and has therefore seen much progress during its process of evolution.

Thesis: Purpose of Retail Marketing

Sample Thesis Paper

Generally, retail marketing allows the retailer to eliminate marketing costs that the retailer would otherwise have to incur in case the retailer decided to hire e third party carry out marketing techniques for the retailer. It allows the retailer to establish credibility with the consumer because of the direct interaction between the consumer/prospective consumer and the retailer that retail marketing incorporates. Retailers generally use retail marketing as a tool to make their consumers feel as comfortable as possible with the goods and services that they have to offer. Retail marketing serves to allow the consumers to observe the retail outlet through a perspective that encourages them to make a purchase from the retail establishment (Liljenwall 2004). It is for the same reason that retail marketing incorporates a significant amount of communication on the part of the retail marketer in order to educate the consumers and the prospective consumers about the goods and services that the subject retail outlet has to offer.

Thesis on Character Education in Mississippi

The techniques now practiced in teaching character education offer a temporary solution by Today’s society expects public schools to correct social problems with educators being directed to address the needs of their students.

In an effort to help prepare Mississippi’s children for the task of thinking critically to solve problems in conflict resolution, parenting, and the challenges of living in today’s complex society, the Mississippi legislators created House Bill 1467.

House Bill 1467 passed into law in 1994 requires that high schools in the state of Mississippi offer Family Dynamics classes to their students. During their regular legislative session, representatives and senators deemed it worthy to enact legislation that provided grades 10 through 12 in all school districts in Mississippi with Family and Consumer Science programs.

Their legislation also provided state funding for such programs and authorized school districts and community/junior college districts to apply for funding for Family and Consumer Sciences training programs. Section 1 of House Bill 1467, cited in the Mississippi Department of Education Resource Manual for Family Dynamics, also mandated that prior to July 1, 1997, all local school districts would provide programs of education in Family and Consumer Sciences for grades 10, 11, and 12 that would include course work in responsible parenting and family living skills.

According to the bill, programs are to include instruction that prepares students to assume responsibility for meeting the challenges of living in today’s complex society. Curriculum emphasis is placed on nutrition, emotional health, and physical health. An outgrowth of House Bill 1467 has been a Family and Consumer Sciences course entitled Family Dynamics.

The Family Dynamics curriculum focuses on teaching students to utilize skills in critical thinking, decision making, conflict management, communication, and resource management as they relate to personal development, understanding the family in today’s society, and parenting decisions and responsibilities.

The one-semester Family Dynamics course cannot solve the complex problems of society alone but can be a part of the solution by assisting students to understand the need for strong family units where individuals can develop in a healthy environment.