Thesis: Purpose of Retail Marketing

Sample Thesis Paper

Generally, retail marketing allows the retailer to eliminate marketing costs that the retailer would otherwise have to incur in case the retailer decided to hire e third party carry out marketing techniques for the retailer. It allows the retailer to establish credibility with the consumer because of the direct interaction between the consumer/prospective consumer and the retailer that retail marketing incorporates. Retailers generally use retail marketing as a tool to make their consumers feel as comfortable as possible with the goods and services that they have to offer. Retail marketing serves to allow the consumers to observe the retail outlet through a perspective that encourages them to make a purchase from the retail establishment (Liljenwall 2004). It is for the same reason that retail marketing incorporates a significant amount of communication on the part of the retail marketer in order to educate the consumers and the prospective consumers about the goods and services that the subject retail outlet has to offer.

Thesis Paper: Modern Day Retail Marketing

Sample Thesis Paper

Retail Marketing has become one of the most commonly found forms of marketing in the modern day marketing scenario. It allows the retailers to establish a strong relationship with the consumers and it allows the consumers to acquire the knowledge that they require about the goods and services that they desire.

Thesis: Marketing Mix Analysis – Four Seasons Hotels & Resorts

Sample Thesis Paper

Four Seasons Hotels & Resorts is a multinational chain of resorts and hotels with operations across the globe (Four Seasons Hotels and Resorts, 2009). It functions through coordination with real estate owners and developers. The purpose of this paper is to analyse the Four Seasons Hotels & Resorts for its current Marketing Mix and to establish whether it is one that caters adequately to its consumers.

Stockholders’ Equity

Stockholders’ Equity

A. Determine how your company got its initial financial start in terms of debt (liabilities) or equity (capital). Support your response.

B. Analyze the equity section of your company’s balance sheet as compared to your company’s industry average. Rate the company’s performance

against its competitors.

C. Review your company’s dividend policy and its history. Based on the information, discuss the trends over the past year.

II. Income Measurement/Revenue Recognition

A. Financial Accounting Standards Board (FASB) and the International Accounting Standards Board (IASB) came together on a unified project to

outline the accounting principles for recognizing revenue and to develop a common revenue standard for U.S. GAAP and IFRS. Research IAS-18,

Revenue, and discuss how it would apply to your company.

B. Review your company’s revenue over the past two years. Analyze the change in revenue (increase/decrease) and give the reasons for this


C. Reflecting upon your company’s balance sheet, identify the unearned revenue accounts listed. How does your company handle the proper

accounting treatment with regard to recognizing revenue from unearned revenue accounts?

III. Income Taxes

A. If Congress voted to eliminate corporate taxes, what would be the effect on your company’s income statement and balance sheet? Defend your


B. Calculate the income tax rate for your chosen company. What effect will an increase in income of $2,000,000 have on your company?

C. What are the effects on the balance sheet and income statement? Justify your response.

D. How much did your company pay in foreign taxes last year? What percentage of its income is United States vs. foreign? IV. Leases

A. What are the differences between operating and capital leases?

B. Describe the particular leases of your company based on the liability section of your company’s balance sheet.

C. What impact have the leases had on the company’s financial statements for the most recent year?

D. Discuss the advantages and disadvantages of leasing a building versus purchasing one.

V. Pensions

Address the following elements in the form of a memo to your CEO:

A. From your company’s financial information, what type of pension plan does it have? Discuss the reasons why your company has chosen this

particular plan.

B. What was the effect of the pension plan on your company’s financial statements? Defend your response.

C. Your CEO has informed you—the controller of your company—that the board of directors has made the decision to look at other options of

types of retirement plans. Investigate what other alternatives would be available, and determine which would be appropriate for your particular


VI. Statement of Changes in Financial Position

A. From the perspective of an investor, determine whether or not you would invest in your chosen company based on the company’s statement of

changes in financial position (SCFP). Support your opinion.

B. Review the company’s SCFP for any concerns that may need to be addressed. As controller of your company, prepare a memo to your CEO,

giving a summary report for possible recommendations.

VII. Report for CEO

At the most recent strategic planning meeting, the board of directors of your company has voted to issue additional stock to raise capital for major

expansions for the company in the next five years. The board is considering $5 billion. Take the most recent financial statements and prepare a set of

projected financial statements based on the given assumptions. The CEO requests that you prepare a written report (including the financial statements)

for her.

A. Generate a projected income statement based on the given scenario.

B. Analyze the impact on the income statement based on the given scenario.

C. Generate a projected statement of retained earnings based on the given scenario.

D. Analyze the impact on the statement of retained earnings based on the given scenario.

E. Generate a projected balance sheet based on the given scenario.

F. Analyze the impact on the balance sheet based on the given scenario.

G. Generate a projected cash flow statement based on the given scenario.

H. Analyze the impact on the cash flow statement based on the given scenario.