Thesis: Importance of Brand Loyalty

Sample Thesis Paper

The development of Brand Loyalty allows manufacturers to draw consumers away from competing brands and increase purchase trends for their own brands (Zeithaml, Rust and Lemon 2001). However, brand loyalty has two-fold effects since it is very likely that once a customer has developed loyalty towards a brand, the loyal customer will suggest the same brand to a prospective customer (Timm 2007).

Thesis on Social Learning Theory

The social learning theory has been the theoretical foundation for the majority of studies on sport socialization. To date, this perspective has been the most popular and most productive framework in both theory and empirical findings. In an effort to explain why people behave as they do, social learning theory emphasizes the prominent roles played by vicarious, symbolic, and self-regulatory processes in psychological functioning.

Thesis on Changes in Medical Practice

Over time, social and technological changes have led to changes in medical practice and the erosion of a caring ethic. Too many patients, the image of a doctor is akin to a Norman Rockwell painting of the kind, gentle, fatherly man who makes house calls, patiently holds hands and seems intuitively attuned to his patients’ needs. Doctors, too, identify with this image as a role model.

Thesis: Early Philosophy of Customer Loyalty

Sample Thesis Paper

Customer loyalty is now recognized as being undisputedly necessary for an organization if long-term success is to be achieved. A concept that prevailed to quite an extent in earlier years of development of the corporate environment was that product price and quality were the only two prime factors that were to be considered to hold any degree of significance if a product was to be a success (Barlow 2009).

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